Having been at it for a good few years now, I am always struck by just how fussy many blogs are. What do I mean by fussy – overly complicated!
Many bloggers, particularly new writers, believe that they must add endless details to their blogs, such as apps to show all of their followers as well as their book covers. Not forgetting things like photo archives. The list is endless. Take it from me, you don’t need to add countless numbers of apps. If you do, to anyone encountering your blog for the first time, all you will do is confuse them. The first thing any reader should see is the post! Anything that distracts the reader’s eye from your post is counterproductive. It’s bad enough that blog systems like WordPress and Google’s Blogger, insert adverts. Thankfully in WordPress’ case, they restrict the add to below each post.
Unless your blog is an alternative advertising source like The Storyreading Apes’ excellent blog where he introduces writers to one another as well as potential readers, or Derek Haines’ WhizzBuzz where writers pay him to advertise their work, its far better to follow the ‘KISS’ principal (Keep It Simple Stupid).
All you will find on mine is the blog title, header picture, archives and posts, plus a short list of the best places I have found to ‘share’ a post as well as the ‘Like’ button, and hopefully the gravatars of followers who like a specific post. Not forgetting highlighted links.
I prefer using this tried and true method. You will note that I do not use a coloured background either. Why? Because reading black print on a white background makes it far easier to read the text of each post. Populating your blog background with dark colours is never a good idea. Yes, you may like it. But once you have created it, your blog is no longer your own. It becomes public property. Sooner or later, if you are lucky, people will like what you have to say and follow it. Always providing that they find it easy to read, and navigate their way around.
So, think about it. There is a lot to be said for a clean looking easy to read blog…