A Claytons Review

Worth repeating…

Have We Had Help?

Claytons is the brand name of a non-alcoholic, non-carbonated beverage coloured and packaged to resemble bottled whisky. It was the subject of a major marketing campaign in Australia and New Zealand in the 1970s and 1980s, promoting it as “the drink you have when you’re not having a drink” at a time when alcohol was being targeted as a major factor in the road toll.
Although the product is no longer being actively marketed, the name has entered into Australian and New Zealand vernacular where it represents a “poor substitute” or “an ineffective solution to a problem”. It can also be used to describe something that is effectively in existence but does not take the appropriate name, e.g. a common-law couple might be described as having a “Claytons marriage”.
I recently received what can only be described as a Clayton’s revue for the paperback version one of my books…

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3 thoughts on “A Claytons Review

  1. This practice is still going strong Jack, remember my rant a couple of weeks ago about Authors advertising their books in comments under Guest Author Articles in LINKEDIN, Facebook and Google+ ?
    At least those that try it in my blog comments not only get the comment deleted, but two have been sent emails from me saying “DO NOT DO THIS EVER AGAIN ON ONE OF MY BLOG POSTS ON ANY MEDIA OR I WILL MAKE A POST NAMING YOU AND SHOWING YOUR ADVERT-COMMENT – PLUS, YOUR PHOTO” – their “comments” vanished very quickly 😀


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