I’ve said this all before on several occasions. But apparently you decided to keep on doing it anyway…
As writers, whether seasoned or a newcomer, explain to me why it is that you have totally swallowed the marketing ploy created by your publisher(s) that giving away hundreds, sometimes thousands, of copies of your books is somehow financially beneficial to you?
The only ones who benefit from your moment of completely misguided naivety, or should that be madness, is your publisher and one particularly evil, not to say tight, group of readers. I refer to those individuals who know that sooner or later you will become desperate enough (or should that be foolish enough) to decide that it is a good idea to give the product of all your hard work away for nothing! Think trolls, pedants, armchair critics and good old fashioned skinflints. Letting the first three get their hands on a free copy of your book gives them all the ammunition they need to tear apart your reputation as a writer even before you have established one! Just take a look at all of the one star reviews on sites like Amazon if you don’t believe me…
Before you join in with this idiocy, take a moment to think it through. There is absolutely nothing wrong with giving away a dozen copies of an eBook online, or a dozen signed paperback copies at a book fair, or in your local book shop just once. It makes total promotional sense. Number one, with the paperback, the cost of getting that many printed is negligable. Number two, despite what eBook publishers may say, the cost of producing an eBook is practically zero. If those who got their copy from you this way like what they read, they will soon spread the word.
The nasties usually don’t attend book fairs and bookshops…
Put your thinking caps on for a moment. If instead of being a writer you were a painter, or a sculpture, would you give your work away to get yourself noticed? No, of course you wouldn’t. So why do you think that you will become popular among readers if you give away hundreds or thousands of copies of your book(s)?
Once again I ask you to think before you act. While your eBook or paperback may be free to the readers for a promotional period between two to five days, your publisher still receives a financial reward simply by delivering the copy to the readers, while you get nothing.
Let’s face it people. You decided to get your book published. You spent many months slaving over it. In a lot of cases, you spent more money than you could afford at the time having it edited as well as getting the cover made. Giving away thousands of copies will not help you recoup your financial outlay. Only real sales do that. While you may believe that it is a good idea, take it from one who knows – it isn’t! Divide the total cost of your outlay by the retail price of the book. That will give you some idea of how many copies have to be sold before you begin to see any profit in the form of royalties.
If the loss of thousands of pounds/dollars etc in the form of royalties doesn’t bother you, I give up. You are a hopeless case. I’ve mentioned all of this in previous posts. So have many other seasoned writers. Yet, each day I come across more and more writers giving away precious copies of their book, hoping to be recognised, even though they know they are playing into the hands of the literary vultures waiting in the wings, hoping to feed on the next writer’s sheer desperation.
You know that it is totally ridiculous and yet you still do it. Why? For your own sakes, not to mention your dwindling bank accounts, cease and desist! You wrote the book. Therefore you are entitled to reap any financial reward derived by its sale.