This post follows on from the other day – https://havewehadhelp.wordpress.com/2015/09/02/a-message-to-the-slackers/ where one of the commenters (Ken Thackerey) questioned my thoughts on reviews being the author’s only real means of knowing how many people actually read a free copy of a book. He got me thinking further on the subject.
Why do some books become best sellers? Is it the fact that the author promoted their book, hoping for sales, by initially giving it away once it was published? Perhaps it’s because the author publicised it on every book and social media site, not to mention their blog? Could it be because the author let it sit for a while in preorder mode, prior to publication? Maybe its the cover? Maybe its the fact that it was edited by a professional, or that a lot of money was spent having it promoted? Each one of them is standard practice, and yes they all help. But only up to a point. Might it have anything to do with genre? Not necessarily.
Then the penny finally dropped. It’s none of them or any combination you care to come up with. I’ll tell you why some books succeed while the rest don’t. It’s only taken me twenty years to finally figure it out. Call it a case of not being able to see the wood for the trees if you like. It’s blindingly obvious once you see it. The answer was staring me in the face all the time from the books in my library. It’s in yours too.
In this day and age, no matter the genre, or how much time and effort you put into bringing that story to life to make it stand out from the crowd, what any book needs is reviews. It doesn’t matter how good the story might be. Nor does it matter how eye-catching the cover is, or how much money was spent on having it promoted. To become popular, and therefore by osmosis, to be considered a best seller, if it doesn’t have glowing reviews prior to publishing, quite simply you are wasting your time. I’m not talking about those written by the general public after a book is published. Instead I’m talking about presale reviews.
Look at the cover of any book coming out of any traditional publishing house. Whether the author is a known quantity or a newcomer, all trad publishers ensure that each book they put out receives a smattering of excellent reviews prior to publishing, one or two on the front cover. Others inside after the title page, and maybe one on the back cover along with the author’s bio. It’s simplicity itself when you think about it.
What about Indies? Does this apply to them as well? Emphatically yes. I known what I’ll be doing with my next novella or novel before I publish it. Oh, and no more free samples…