It never is. But then again I suppose it entirely depends on your point of view. With just thirty-seven copies taken over the five days of the giveaway, you would be forgiven for wondering if it was worth while setting up the exercise.
However, what having a five day giveaway does do at the very least is to make one or two more individuals aware of your writing, even though they normally wouldn’t dream of looking for your work because your one of those dreadful Indie persons who publishes computer files and not real books…
If one or two of those individuals who got themselves a free copy over the past five days, actually bother to read and review it, then perhaps it did do some good after all. Despite everything, I must remain optimistic. After all, for my sins, I am a full time writer.
From my personal point of view there is one positive when it comes to low numbers. It pretty well guarantees that the usual crop of brain-dead individuals who hate any book they’ve read for nothing, will not be venting their spleens about it on Amazon or its adopted child Goodreads any time soon!
Would I ever suggest holding a five day free giveaway of your book or books to any other writer? Not really. I’m sure you will agree that the kind of individual who thinks that spending US$2.99 is too much to pay for an e-book, preferring instead to get it for nothing, is hardly the kind of individual we hardworking writers wish to encourage.
The tightwads will be out of luck when I publish my current historical fiction WIP Autumn 1066 as a paperback later this year. There will be no free copies, other than those I give to my crop of beta readers! Nor will I be spending hundreds of pounds having an eye catching cover created for it, unless it’s initially bought in its thousands, (not much chance of that happening these days for an extremely short historical fiction)! Having said that, if it does sell well as a plain covered paperback, purely because of its content, I will consider publishing it in Kindle form, and having a glossy cover especially designed for it.
Let’s face facts, if a story doesn’t sell itself, there is no point whatsoever in pouring good money after bad by trying to improve its visual packaging in an attempt to make it stand out from the crowd in an already saturated marketplace! The only publications with pretty pictures I know that sell well are called glossy magazines or Bimbo fodder to you and I. When it comes to pictorial covers, those of us who have been in this game for several decades are all guilty of changing them in the past, hoping to shift more copies. Does it majorly improve any book’s chances? Rarely if ever…
Several of my writer friends still constantly change their book covers hoping to catch the prospective reader’s eye. Obviously they have more money than sense. Certainly more than I can lay my hands on. I tried it last year and I’ve yet to get back the considerable amount of money I spent on the above cover through sales. Before you ask, no you do not earn royalties from giveaways, nor pages read of free copies as far as I’m aware!!!