“Hearken to my words writers of the world. Know that once your book passes through these portals, it shall never see the light of day again unless hell freezes over first, or a miracle occurs!”
Call me a pessimist if you must, but after over two decades of writing and publishing, I’m forced to the inevitable conclusion that despite self-publishing and print on demand still being the way to go these days, it is also the quickest way for your book(s) to rapidly disappear from the public’s attention, due to the sheer number of titles on Amazon since it became the major player in the self-publishing game.
Unless you are extremely lucky, no matter how well written and edited it may be, no matter how spectacular the cover, or for that matter, the amount of time, effort and money spent on marketing it, within a few short days after launching your book on Amazon, its destined to join the slush pile of over five million others as more and more titles appear each day, nudging your work farther down the list.
What is the alternative? Indeed is there one, given that these days even glowing reviews are no guarantee of keeping any book in the public eye for very long. First of all, don’t give up. Carry on writing. But don’t expect to be read by anyone other than your nearest and dearest if you decide to publish on Amazon in the accepted sense of the word.
My anthology of Goblin Tales is a classic case in point. More people have read the tales since I began posting them here on my blog during the last few weeks in an attempt to keep them in the public eye, than have actually bought a copy for themselves from Amazon to read at their leisure, during the entire time the anthology has been available for purchase.
This realisation, epiphany, call it what you will, gave me an idea. Why not try what Charles Dickens did back in eighteen thirty-six, even though, unlike him, I’m up against literally millions of other writers?
The whole publishing ethos has changed so much in the last few years since self-publishing and print on demand became a reality. Everywhere you look there are people only to willing to creat covers, promote your book, review it, edit it, even format your manuscript, all for a fee of course. Therefore the cold hard reality is that they are the only ones who benefit in any way shape or form from the product of all of your hard work.
Yes but it’s what you have to do to bring it to the attention of the reading public – right? That and hawking paperback and hard cover copies of it around all your local book fairs, conventions, book shops and libraries.
Are you sure about that?
I’ll tell you what I think the problem is. It’s a modern-day catch-22 situation. Don’t publish and no one will read it. Publish on Amazon, and still no one will read it because it is one of over five million titles. Ask yourself how many people you know who actually bother to look beyond the top one hundred recommended books these days? Practically none!
What is the ultimate goal for any writer? Surely it’s to be read…
That’s true, but when your book winds up in Amazon’s slush pile within a few days of it being released, no amount of money spent, or marketing will bring it to the attention of the jaded reading public, despite what the many pundits out there with a vested interest in making money from your book may say.
Not too long ago before the sheer number of books in Amazon’s title list got totally ridiculous, the big five traditional publishing houses relied on one star reviews for any book appearing on Amazon to turn people off self-published titles. These days there is no longer any further need for this less than acceptable practice to continue, thanks to Amazon’s open door policy and its slush pile. Conventional publishing houses do not hoard titles like Amazon does. If a book isn’t selling, all unsold copies get pulped. As a self-published author you can’t even remove one of your own titles, because Amazon insists that it must stay on your Author page, just in case someone might want to return it years down the line. Highly unlikely I would have thought, wouldn’t you?
Whether we as writer’s like it or not, if we don’t want our book(s) to be read, all we have to do now is self-publish on Amazon or Smashwords. To that end, both Derek Haines and myself are seriously contemplating the unimaginable – no more self-publishing of our books.
I can’t speak for what Derek’s solution to the problem may be. Or even if we both change our minds, and simply carry on. But in the meantime I’m now seriously considering doing what Dickens did back in the nineteenth century when he serialized his first work – Pickwick Papers, to raise awareness of his writing. In my case taking a leaf out of Lucy Brazier’s book by publishing each chapter here on my blog.
At least that way any further books by yours truly won’t get buried and forgotten about before anyone has had the chance to read them. Plus by adding the post(s) as I produce them to Twitter, Google+, Pinterest etc, and the many writer’s groups on Facebook, that’s a whole lot of potential readers (especially on Twitter) for each episode, always providing they feel inclined to actually read them and not just ‘like’ them. Even what I’m proposing is no guarantee that anyone will want to avail themselves of my books. But then again, doing nothing is not an option either.
All I’m asking you to consider is to seriously think about what I’ve said before you rush to publish the product of all your hard work. Meanwhile I’ll continue on with my promise to Adele, Kate and a few others to rework and reformat Goblin Tales for its 3rd edition, this time as a paperback…